Senior Product Mktg Associate, Consumer Solutions

Position Description

Cvent is hoping you’ll be the next Senior Product Marketing Association to join our Marketing Operations team! We're looking for ambitious marketers to optimize our lead and demand generation programs and support our rapidly-growing consumer sales divisions. As Senior Product Marketing Association you’ll be responsible for marketing over 3,000 live and virtual sales and though-leadership events alongside automated lead nurturing and scoring programs to drive and manage demand for our consumer event solutions. 

The ideal hire will display a proven understanding of inbound and outbound lead generation techniques, be adept with logistics, able to compel a target audience through online marketing, and exercise strong time and project management skills.  The Senior Product Marketing Association will have the opportunity to experiment, apply and learn marketing techniques across an integrated marketing and sales technology platform.

Position Duties

• Recommend, grow, and optimize targeted and dynamic marketing campaigns to solicit prospect interest
• Work with design and copywriting teams to develop landing pages, emails, collateral and content/promotional pieces that convert visitors to leads
• Consistently iterate and improve marketing and lead nurturing activities through measurement and optimization
• Help to grow database and deepen engagement with current database members through a broad range of online communications
• Deliver high-quality sales leads by optimizing existing campaigns and identifying new opportunities for scalable, top-of-funnel campaigns
• Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up as required
• Collect information and data to produce consolidated monthly campaign metrics. This will include reporting on new registrants, outbound sales efforts, and lead gen results
• Report on campaign effectiveness, benchmark and ROI of marketing programs

Candidate Requirements:

• Creative thinker, team player, detail-oriented, organized, self-motivated and effective communicator
• Experience with multiple, coordinated software systems including email marketing, registration, survey, CRM, marketing automation or analytics (Salesforce and Eloqua a plus)
• Proficient in analysis of multiple and large data sets and ability to derive actionable conclusions
• Knowledge of web, mobile, email design and layout a plus
• Ability to speak or write in multiple languages is a plus
• Education: BA/BS in marketing or closely related field
• -2 years software or online marketing experience

About Us:

Cvent, Inc.(www.cvent.com) is the world’s leading provider of cloud-based software for meetings and event management.  Our platform of products includes software to manage and facilitate online event registration, meeting site selection, event management, e-mail marketing and web surveys.  We also develop mobile apps for both corporate and consumer events.  Founded in 1999, we currently have 1,100 talented and dedicated employees and are headquartered just outside of Washington, D.C., in McLean, Virginia, with additional U.S. offices in Portland, Oregon; Austin, Texas, and Los Angeles, California.  Internationally we have offices in New Delhi, India, and London, England. Cvent has received a number of awards and honors recognizing our strong company culture, innovative products, stellar customer service and support, visionary leadership and investment in our employees. We currently have job openings across all departments and locations and are looking to add valuable team members to further strengthen the company’s DNA.